Communications to Communication: Integrated Marketing Concentration
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's associate degree program in Communications provides essential background for students preparing for careers in the print or broadcasting media. Students will learn how to write news articles as well as how to operate radio and television equipment. Instruction is given in copy writing and in selling advertisements for different types of media. The program emphasizes hands-on experience with students serving two internships prior to graduation. Wilmington University's Bachelor of Science degree in Communication is a multidisciplinary program which draws upon courses from numerous colleges providing students the expertise needed to develop highly desirable skills in professional or technical writing and editing, public and media relations, brand management, social media and electronic communications, marketing, advertising, internal and external messaging, public speaking, and speechwriting. The Integrated Marketing Communication concentration focuses on crafting recognizable and memorable messaging using multiple formats. Advertising, public relations, marketing, writing, and social media are combined to create effective communications across various platforms.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Communications (Associate Degree - Delaware Technical Community College)
First Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| COM 140 | Newswriting I | 3 |
| COM 150 | Intro. to Electronic Media | 3 |
| ENG 121 | Composition | 3 |
| PSY 121 | General Psychology | 3 |
| MAT 120 | Math for Behavioral Sciences | 3 |
| 15 | ||
Second Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| CIS 107 | Intro to Computers/Applications | 3 |
| ENG 122 | Technical Writing/Communications | 3 |
| COM 242 | Newswriting II | 3 |
| COM 250 | Photography | 4 |
| HIS 111 | U.S. History: Pre-Civil War | 3 |
| 16 | ||
Third Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| COM 240 | Mass Media Law | 3 |
| ENG 124 | Oral Communications | 3 |
| MKT 212 | Principles of Marketing | 3 |
| OAT 242 | Desktop Publishing | 4 |
| COM 110 | Intro. to Video Production | 3 |
| XXX XXX | Approved Elective** | 3/4 |
| 19/20 | ||
Fourth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| POL 111 | Political Science | 3 |
| COM 251 | Layout and Design | 3 |
| COM 293 | Internship with Seminar | 5 |
| XXX XXX | Approved Elective** | 3/4 |
| 14/15 | ||
Communication: Integrated Marketing Concentration (Bachelor's Degree - Wilmington University)
Fifth Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BMK 220 | Principles of Advertising | 3 |
| COM 314 | Technical Communication and Project Mgt. | 3 |
| BMK 222 | Public Relations | 3 |
| DSN 105 | Visual Communications | 3 |
| DSN 325 | Multimedia Web Page Design | 3 |
| 15 | ||
Sixth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BMK 300 | Design for Marketing | 3 |
| MAT 308 | Inferential Statistics | 3 |
| BMK 320 | Consumer Behavior | 3 |
| BMK 355 | Internet Marketing | 3 |
| GMD 105 | Audio and Video for Game Design | 3 |
| 15 | ||
Seventh Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BMK 400 | Social Media Marketing | 3 |
| BMK 407 | Sports Marketing and Promotion | 3 |
| BMK 410 | Integrated Marketing Communication | 3 |
| XXX XXX | BMK or DSN Elective (300/400 Level) | 3 |
| COM 332 | Managing Crisis Communication | 3 |
| 15 | ||
Eighth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| COM 400 | Co-op Experience | 6/15 |
| XXX XXX | BMK or DSN Elective (300/400 level) | 3 |
| 9/18 | ||
**Approved Electives: COM 142, COM246*, COM 210, COM 252, ENG 129, COM 160*. COM 152*
Students must complete a minimum of 120 credits for the bachelor's degree in Communications. Course offerings by semester may vary. See your advisor. RDG 120, Critical Reading and Thinking, is a required DTCC course unless the student is exempt. Students may transfer this course as a free elective.
For More Information Contact:
Delaware Tech
Georgetown: (302) 259-6470
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464