General Business to Marketing
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's associate degree program in General Business prepares graduates with a solid base of business knowledge that can be applied to a diversity of careers. It provides students with the fundamentals of business operations with an emphasis on both practical functions and theoretical aspects of business organizations. This blending of knowledge and skills enables you to meet your individual employment goals and educational needs and is designed to assist you in obtaining entry-level job skills and the credentials necessary for advancement. The knowledge you gain from this program will prepare you for opportunities in government; nonprofit organizations; and small, medium and large private businesses. Wilmington University's Bachelor of Science degree program in Marketing includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
General Business (Associate Degree - Delaware Technical Community College)
Semester 1 (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 4 |
| BUS 101 | Introduction to Business | 3 |
| CIS 107 | Intro to Computers/Application | 3 |
| ENG 101 | Critical Thinking & Academic Writing | 3 |
| MAT 140 | Essentials of College Algebra or | 4 |
| MAT 153 | College Math and Statistics | 4 |
| 17 | ||
Semester 2 (Spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 4 |
| CIS 112 | Spreadsheet/Graphics or | 3 |
| OAT 152 | Excel Level I | 3 |
| ECO 111 | Macroeconomics | 3 |
| ENG 102 | Composition and Research | 3 |
| MAT 255 | Business Statistics | 3 |
| 16 | ||
Semester 3 (Fall)
| Course | Title | Credits |
|---|---|---|
| ECO 122 | Microeconomics | 3 |
| FIN 221 | Money and Banking | 3 |
| MGT 212 | Principles of Management | 3 |
| MKT 212 | Principles of Marketing | 3 |
| XXX XXX | Program Support Elective* | 3/4 |
| 15/16 | ||
Semester 4 (Spring)
| Course | Title | Credits |
|---|---|---|
| BUS 203 | Business Law | 3 |
| SOC 215 | Business Ethics | 3 |
| XXX XXX | Business Elective** | 3/4 |
| XXX XXX | Business Elective** | 3/4 |
| BUS 275 | Portfolio/Experiential Learning (Advisor Approval Required) | 3 |
| 15/17 | ||
Marketing (Bachelor's Degree - Wilmington University)
Semester 5 (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 301 | Organizational Behavior+ | 3 |
| BBM 320 | Business Communication | 3 |
| BMK 320 | Consumer Behavior+ | 3 |
| MIS 320 | Management Information Systems*** | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 15 | ||
Semester 6 (Spring)
| Course | Title | Credits |
|---|---|---|
| BMK XXX | Business Elective (300/400)++ | 3 |
| BBM 411 | Operations & Systems Management or | 3 |
| HRM 311 | Human Resource Management | 3 |
| BMK 308 | Global Marketing | 3 |
| BMK 321 | Marketing Research | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 15 | ||
Semester 7 (Fall)
| Course | Title | Credits |
|---|---|---|
| BMK 400 | Social Media Marketing | 3 |
| FIN 305 | Financial Management | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 15 | ||
Semester 8 (Spring)
| Course | Title | Credits |
|---|---|---|
| BBM 402 | Strategic Management | 3 |
| BMK 413 | Marketing Management | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| BMK XXX | Business Elective (300/400)++ | 3 |
| 12 | ||
* Choose 1 program support elective (3 or 4 credits): ENG 122 Technical Writing and Communication, ENG 124 Oral Communication, HIS 111 U.S. History Pre-Civil War, HIS 112 U.S. History: Post-Civil War, PSY 121 General Psychology, SOC 111 Sociology, SPA 136 Spanish Communication I. ** Choose 2 business electives (3 or 4 credits): MIS 220 Management Information Systems, MGT 218 Small Business Management, MGT 231 Human Resource management, MKT 214 Advertising and Promotion, MKT 219 Sales and Sales Management, OAT 121 Keyboarding, OAT 151 Access Level I, OAT 152 Excel Level I, OAT 157 Word Level I, OAT 158 Word Level II, OAT 159 PowerPoint , OAT242 Desktop Publishing, ACC 162 Computerized Accounting.
*** If MIS 220 is taken as a Business Elective at Delaware Tech, then MIS 320 is not needed at Wilmington University. Instead, choose a Business Elective. See your advisor. + Students may take the course or Co-Op option.
++ Please see WU advisor for elective courses
The Bachelor of Science program in Marketing requires a minimum of 120 credits. Course sequencing may vary by semester. See your advisor.
For More Information Contact:
Delaware Tech
Dover: (302) 857-1772
Georgetown: (302) 259-6665
Wilmington: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 06/2015