Marketing to Business Management
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. In the broadest sense, marketing is the function in business of developing, testing, merchandising, promoting, and selling products or services. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design. In addition, you will take courses in accounting, computers, law, and communications. Wilmington University's Bachelor of Science degree program in Business Management provides courses and business-related in-class experiences for students who intend to pursue careers in business management or apply to graduate school. Course offerings emphasize rigorous analysis of the concepts and principles that are basic to an understanding of the management field. Course work relates theories and ideas to the operating practices and policies of business organizations. These courses provide a unique opportunity for students to explore the workings of management. As supplemental activities to the traditional classroom format, "hands on" classroom experiences provide an awareness of what really happens in the business world.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Marketing (Associate Degree - Delaware Technical Community College)
First Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 4 |
| BUS 101 | Introduction to Business | 3 |
| CIS 107 | Intro to Computers/Application | 3 |
| ENG 101 | Critical Thinking and Academic Writing | 3 |
| MAT 140 | Essentials of College Algebra or | 4 |
| MAT 153 | College Math and Statistics | 4 |
| 17 | ||
Second Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 4 |
| ECO 111 | Macroeconomics | 3 |
| ENG 102 | Composition and Research | 3 |
| MAT 255 | Business Statistics I | 3 |
| MKT 212 | Principles of Marketing | 3 |
| 16 | ||
Third Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ECO 122 | Microeconomics | 3 |
| ENG 124 | Oral Communications or | 3 |
| ENG 122 | Technical Writing & Communication or | 3 |
| ENG 160 | Business Communication | 3 |
| MGT 212 | Principles of Management | 3 |
| MKT 219 | Sales and Sales Management | 3 |
| OAT 242 | Desktop Publishing | 4 |
| 16 | ||
Fourth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BUS 203 | Business Law | 4 |
| SOC 215 | Business Ethics | 3 |
| MKT 214 | Advertising and Promotion | 3 |
| MKT 217 | E-Marketing Fundamentals | 3 |
| BUS 275 | Portfolio/Experiential Learning (Advisor Approval required) | 3 |
| 16 | ||
Business Management (Bachelor's Degree - Wilmington University)
Fifth Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 301 | Organizational Behavior* | 3 |
| BBM 320 | Business Communications | 3 |
| CTA 226 | Integrating Excel into Bus. Prob. | 3 |
| FIN 305 | Financial Management | 3 |
| BBM 351 | Small Business Management | 3 |
| 15 | ||
Sixth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BBM 315 | Supervisory Management* | 3 |
| BBM XXX | Business Elective (300/400 Level)** | 3 |
| HRM 311 | Human Resource Management | 3 |
| FIN 306 | Corporate Finance | 3 |
| BBM XXX | Business Elective (300/400 Level)** | 3 |
| 15 | ||
Seventh Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM XXX | Business Elective (300/400 Level)** | 3 |
| HRM 310 | Organizational Development | 3 |
| MIS 320 | Management Information Systems | 3 |
| BBM 460 | Topics in Business Management or | 3 |
| BBM XXX | Business Elective (300/400 Level)** | 3 |
| BBM 412 | Project Management | 3 |
| 15 | ||
Eighth Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 370 | Global Business Management | 3 |
| BBM 411 | Operations & Systems Management | 3 |
| BBM XXX | Business Elective (300/400 Level)** | 3 |
| BBM 402 | Strategic Management | 3 |
| 12 | ||
* Students can take the course or Co-Op option
** Select electives with WU advisor approval. WU requires only 45 credits for graduation. Students may take electives at DTCC.
Students must complete a minimum of 120 credits for the bachelor's degree in Business Management. Course sequencing may vary by semester. See your advisor.
For More Information Contact:
Delaware Tech
Dover: (302) 857-1772
Georgetown: (302) 259-6665
Wilmington: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464