Visual Communications: Advertising Design Option to Marketing
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's associate degree program in Advertising Design is a focused curriculum aimed at training new professional creative talent for the information age. The program offers a valuable way to capitalize on your talents as you harness your imagination to the tools of the electronic media. You will open opportunities for yourself in graphic arts and web design, as well as marketing and sales communications. This program prepares you for a successful career where you will apply creative commercial and graphic arts solutions for the promotional needs of the publishing, printing, or advertising industries. Wilmington University's Bachelor of Science degree program in Marketing will help launch your marketing career. You'll learn to apply advanced marketing strategies in using market analytics, integrated communications and the latest marketing technology to meet your organization's goals. The program also prepares you for a career as a marketing specialist, digital marketer, or advertising executive.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Visual Communications: Advertising Design Option (Associate Degree - Delaware Technical Community College)
Semester 1 (Fall)
| Course | Title | Credits |
|---|---|---|
| SSC 100 | First Year Seminar | 1 |
| BUS 101 | Intro to Business | 3 |
| ENG 101 | Critical Thinking & Academic Writing | 3 |
| VSC 109 | Drawing I | 3 |
| VSC 115 | Intro to Design | 3 |
| VSC 160 | Raster Graphics | 3 |
| 16 | ||
Semester 2 (Spring)
| Course | Title | Credits |
|---|---|---|
| ENG 102 | Composition and Research | 3 |
| HIS 131 | Art History I or | 3 |
| HIS 132 | Art History II | 3 |
| MKT 212 | Principles of Marketing | 3 |
| VSC 161 | Vector Graphics | 3 |
| VSC 165 | Photography I | 3 |
| 15 | ||
Semester 3 (Fall)
| Course | Title | Credits |
|---|---|---|
| COM 111 | Human Communications | 3 |
| MAT 120 | Contemporary Mathematics | 3 |
| VSC 210 | Layout Graphics | 3 |
| VSC 262 | Web Graphics | 3 |
| VSC 271 | Illustration | 3 |
| 15 | ||
Semester 4 (Spring)
| Course | Title | Credits |
|---|---|---|
| XXX XXX | Humanities Elective | 3 |
| MKT 214 | Advertising & Promotion | 3 |
| MKT 217 | e-Marketing Fundamentals | 3 |
| VSC 251 | Portfolio Workshop | 4 |
| VSC 272 | Applied Practice Ad Design or | 3 |
| VSC 293 | Internship or | 3 |
| VSC 294 | VSC Cooperative | 3 |
| 16 | ||
Marketing (Bachelor's Degree - Wilmington University)
Semester 5 (Fall)
| Course | Title | Credits |
|---|---|---|
| BAC 101 | Accounting I | 3 |
| BBM 201 | Principles of Management | 3 |
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
| ECO 101 | Economics I | 3 |
| MAT 312 | Business Statistics | 3 |
| 15 | ||
Semester 6 (Spring)
| Course | Title | Credits |
|---|---|---|
| BAC 102 | Accounting II | 3 |
| BBM 301 | Organizational Behavior or Co-Op** | 3 |
| BBM 320 | Business Communications | 3 |
| BLA 303 | Legal and Ethical Environment of Business | 3 |
| ECO 102 | Economics II | 3 |
| 15 | ||
Semester 7 (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 325 | Business Analytics | 3 |
| BMK 308 | Global Marketing | 3 |
| BMK 320 | Consumer Behavior or Co-Op** | 3 |
| FIN 305 | Financial Management | 3 |
| MIS 320 | Management Information Systems | 3 |
| 15 | ||
Semester 8 (Spring)
| Course | Title | Credits |
|---|---|---|
| BBM 402 | Strategic Management | 3 |
| BMK 321 | Marketing Research | 3 |
| BMK 400 | Social Media Marketing or Co-Op** | 3 |
| BMK 413 | Marketing Management | 3 |
| XXX XXX | Marketing Elective/Certificate Course | 3 |
| 15 | ||
** Interested students may pursue a Co-Op course substitution in lieu of traditional classroom setting. Students need to have a minimum 2.5 GPA, and a minimum of 60 credits.
The Bachelor of Science degree program in Marketing requires a minimum of 120 credits. Course sequencing may vary by semester. See your advisor. Humanities Elective - POL 111, PSY 121, SOC 111
For More Information Contact:
Delaware Tech
Dover: (302) 857-1310
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464